It’s spring! The sun is coming out, the weather is getting warmer and everyone is clearing out the winter warmers. So, do you think it’s time to do a spot of spring cleaning for your social media marketing?
It’s time to start thinking about your audience knowledge. Are your techniques for building up and keeping audience trust still working as you’d like? Are you standing out on social media in the best way that reflects your brand as accurately as possible? In the end, it’s all about how well you know your brand and ensuring you’re heading in the right direction so that your consumers know your values. So, if you’re thinking of making some changes, here’s a few things to consider for better social media marketing.
Ensure your branding guidelines are cohesive
This is probably the most important thing to keep an eye on when it comes to reviewing your social media strategy. Ensuring that your brand is reflected in a consistent manner over not only your Twitter, but on all aspects of social media, is key for ensuring your audience recognise you always.
Know your Social Media Voice
Though you may have established your brand, how does your tone convey on social media? If there is more than one person on the team playing the role of “social media speaker”, shall we say, then the way of written words needs to be consistent and conveys the same tone throughout all social media platforms, though it may be adjusted ever so slightly depending on necessity.
If you know your voice on social media, and you stick to it, people will know what to expect of you. Poundland are a wonderful example of this. The brand received a lot of attention on Twitter back in December when they began posting a photo series of their “Elf Behaving Bad” getting up to a fair bit of risqué business. Since then they have stuck to their mischievous ways, something their followers look forward to seeing pop up in their feeds. Have a look through your past posts on your social media platforms and decide if it’s time to make some changes.
Do your social media posts look authentic?
Though it is important to stay current, it’s never a good idea to try and be something you are not. Last year, Sprout Social revealed a list of social media statistics, one of which demonstrating that trying to look cool online is heavily overrated and not something people look for in a brand. It is much more important to be true to your brand as opposed to trying to stay on top of the meme game. You’re also avoiding the unintended use of inappropriate slang or using it in a way which may offend. Ask yourself this: Am I sharing content because it’s important or because I think it’s trendy?
Time to admit when you’re wrong
How do you handle mistakes that have been spotted on your social media platforms? If you don’t have a response strategy in place, maybe now is the time to put one together. It’s important to keep calm when someone calls you out online, and make sure that your apology is genuine, public and accept full responsibility.
Interaction is essential
What’s better than engagement with your audience? Having them engage back! Let’s be honest, telling people to look at your product in a tweet won’t get much back in return, even if you’re a popular brand. For a consumer, they don’t care to interact with a sale, they need a conversation to be a part of. Look at your social media posts. Do your product posts get much in terms of engagement? What about posts where you ask questions or cover a specific topic? Compare and think about working with your social media strengths.
Your brand needs clear demonstration about what it does, what it values and what it’s audience will get from engaging with it. Making these changes not only gives you good social media practice on a day to day basis, but it will benefit you on a large scale when opting to use a Twitter Wall for your events. If you would like to know more about how a Twitter Wall can expand your social media presence during an event or conference, then email Social Sticker today to find out more.