Not all award ceremonies are as fancy as the Oscars, but no matter the size, one thing they all have in common is that they all come with their stars and memorable moments. Event organisers certainly have a lot to deal with when it comes to awards shows. There is so much to think about, from guests lists and nominees, to catering and entertainment, and then there’s marketing.
One marketing aspect that is often overlooked or left until last minute, is the visual side. However, visuals are needed if you want your night to be remembered, so it is important that you have something visually captivating like a social wall to grab the attention of your guests.
Choosing the Right Social Wall
If you have spent some time researching social walls online, you will be aware that there are many variations that all benefit different event types. What’s more, they all offer different packages at different prices, so it may seem overwhelming when choosing the right social wall. This is why we have a list of things to consider before choosing the right social wall for your event.
Think about your Budget
The first thing you need to think about is your budget. We know what you may be thinking: “But there’s so many free social walls out there, why don’t I simply use one of those?” Social Sticker, like many other social wall companies, do offer a free social wall. But what we offer in our packages can help you get more from your event, making the return on investment certainly worthwhile. Here is what you can get from our range of packages
Free – Collect Twitter posts to be shared onto the social wall, with real-time updates and no limits to the posts you choose to collect and share. The free version comes with Social Sticker branding and had limited customisation. Like all free social walls, there is no moderation.
£95 – can be used on a monthly basis and cancelled at any time. The social wall can be completely customised to suit your brand and you have complete moderation control.
£595 – For the social wall obsessives. This package is for year-round use, meaning it can be screened every day. Ideal for public places, schools and universities.
Whatever you choose for your social wall, we highly recommend moderation. You do not want to risk inappropriate messages and images appearing on your social wall. Not only is it embarrassing, but it will leave your guests with low opinions on the event.
Single or multiple message display?
Single message displays are great for spotlighting individuals, encouraging them to share a post on social media and be the star of the show for a moment. They are ideal if you are expecting a low number of messages. The text and images are also easier to see if your event screens are small or far away.
If you have a high volume of social traffic, then you may be best of opting for multiple messaging on your social wall. This is ideal for larger screens or in areas where the audience and screen are closer together.
Where to you Plan to Locate your Social Wall?
Will your social wall be screened on stage, in a reception area or building entrance? Perhaps they will be in communal areas? How big will the screen be? It’s important to think about where you plan on sharing your social wall as well as how big you would like it to be, as you cannot afford for your guests to miss seeing it. If they don’t notice it, they won’t interact!
Entrance or reception areas can be prime locations, depending on the other distractions that may be around, but it is also a good idea to display your social wall in various places within the event space too. This will remind people to partake in conversation when they have arrived.
If you need something for the main attraction between breaks or while guests are dining, then a social wall is easy to implement and make use of. It will keep guests entertained while inspiring them to grab five seconds of fame on the big screen. You can even screen a social wall behind a bar, so people have something to do while waiting to be served!
Which Social Networks Should you Use?
The idea of a social wall is to make it as easy as possible for people to post to your wall. This is why we recommend you stick to a basic social network that most people use in real-time. We believe that Twitter works best as people can post images and text within seconds and are more likely to do so more often. This means more conversation for longer!
Do you need Branding?
When you have put in weeks of hard work into the design of your event, you are likely to want a social wall that matches the design as opposed to standing out (in a bad way). It is important to make sure that you have a social wall that allows you to adjust colours, integrate your logo and brand assets. This will make the social wall unique to your event. Social Sticker offer a basic customisation tool for our free service, but with our packages you can do even more in depth and make your social wall truly one of a kind!
Contact Social Sticker Today
We hope you found this article helpful and informative. One you have decided on the social wall package that works for you, be sure to get in touch with Social Sticker for more information!
