We have previously discussed many ways in which a social wall from Social Sticker can help boost your event and leave your digital mark. This time, however, we are looking at this from a fresh angle. We realised not many companies have considered the alternative ways in which a social wall can have a massive impact on your business.
Using a Social Wall to Increase Website Traffic
When used in the right way, a social wall can bring more traffic to your website. You should be marketing your brand and event to build traffic leading up to the day anyway. However, this does not mean to say it should come to a halt when the event is officially underway. This week, we have five wonderful ways in which you can increase website traffic throughout your event using a social wall.
Have Regular Tweets Ready
The first thing is to make sure you have any tweets that intend to get attendees to your website scheduled ahead of time. You will need to focus your life efforts on what is going on around you. This means that any tweets that have a generic message must be ready for when the event starts. Be sure to schedule these at time you KNOW people will be near the screen. Have them ready for lunch breaks, in between speakers, at the beginning and towards the end.
Write a Blog Post with Event Information
A great way to get people to head over to your website on the big day is to have a blog post ready and waiting with all the information they will need regarding your event. This could range from speakers and seminar times to facility locations and lunch areas. Though you may want to share some of this information as tweets themselves, it’s helpful to have all the necessary information in one place. Be sure to tweet a link to this page throughout the day.
Have your Influencers share Links to your Website
Your influencers are there to promote you, so use that to your full advantage. Have them use the hashtag, followed by a link to your website so that all attendees can see it on the big screen. Influencer marketing is one of the biggest trends in marketing right now. Why? Because it works! Having them there to say “hey, go to their website. We trust it, so you should too” will encourage their fans to follow the link to learn more about your brand. If you do choose to do this, however, you should put it into their contract so that they know it is part of the deal and stick to it.
Host a Competition
Who doesn’t love a competition? This is a wonderful way to get your attendees to engage and head over to your website. This is also a way to kill two birds with one stone as you can also use a competition to encourage email signups. Make sure that the prize you choose is something that your attendees see as worthwhile. This could be a free month of a particular service from one of your sponsors, perhaps a night away in a luxury hotel, or even a bag of goodies from a range of brands who have taken part in the event.
Offer Event Only Access Pages
Does your event involve wristbands on entry? Add a unique code that can be used as a password to get onto a specific page on your site. This page can be filled with exclusive content, such as discounts, free printables, tutorials, presentations from the event and much more. There is no limit to what you can create for this page, but you can keep this one a secret until the day, and then spread the word through your social wall as an added surprise!
As you can see, there are plenty of ways in which you can be using your social wall to increase website traffic. Though we have five of our top ideas for you to choose from, there are plenty more for you to think about. So, get creative!
Talk to Social Sticker
If you decide that your event could benefit from a social wall (which we think it definitely would), then get in touch with Social Sticker today. We offer a fully customisable social wall service that can be designed around your brand and can be moderated so that you get the most out of your event conversation.