If you are a social media manager, you are likely to be in search of a social wall solution. As a way to boost social engagement at an event, social walls are unmatched methods to reach out to attendees. A social wall uses curated, rotating displays based on specific hashtags or handles. They encourage attendees to get involved and share content. This is so that they participate in your marketing.
Where to Begin with Social Walls
The issue is that there are so many products out there for you to choose from. There are also many things to think about before you make your decision. You need to think about how the social wall will be displayed at the venue, then built a creative campaign around it. There may even be many cases you are yet to consider. Explore all options before you move forward so that you know you’re getting the right wall for you.
What is a Social Wall?
A social wall is essentially a display of social content, displayed in the form of a live-updating feed. This can include photos, posts, videos and text. This gives you a way for your event attendees to engage with your brand in real-time. It also gives you a visual footprint for the event itself that has a bigger reach than you would have on your own.
The Development of the Social Wall
Though Social Walls were initially created for events, the potential has developed over time. Internal communications, for example, can take advantage of social walls. Social walls can improve office morale by showing customer content, comments and more. Social walls can also be useful for influencing the buying decisions of customers. Authentic user content can encourage another person’s purchase. There are plenty of ways in which a social wall can now be used, for events and much more.
Why Use a Social Wall?
The main thing, which we always say, is that social walls increase audience engagement. But they can do much more. They can create a community, bring people together for like-minded conversation. This is much more relatable than generic advertising. By having people talk about your brands and products from a customer perspective, you are building trust with a wider audience. This type of influencer marketing is something you cannot buy.
Social Proof
In the modern digital world, social proof is an important step in elevating brands. People respond better to brands who engage with their followers. You can tailor this to your social wall and your event, whether it be a competition or a product launch. There are many ideas you can come up with.
Creative Social Wall Ideas
There are many things you could do to make your social wall amazing. From live-feed updates about the event and sponsors to competitions and photo booths, there is plenty to think about! Yes, it is wonderful to have a social wall that creates buzz, but what’s even better is being able to design the kind of buzz you want!
You could create polls, which would give you plenty of feedback to show in reports later on. This will help you discover what your attendees do and don’t like. You can learn about the things they wish to see as well as the things they want to avoid. Ask and answer questions in real-time to ramp up the excitement!
Things to Consider
So, now you have thought about what you can do with your social wall, it is time to think about making it all happen. Who do you plan on using for your social wall needs? Of course, we believe that our services would be perfect for your needs. However, it’s important to go through the checklist first.
Reliability
You need a company you can count on. It’s not worth pinching pennies on a social wall, only for it to fall apart last minute. Think about where they are based and how they aim to support you during your event. Also, think about whether they can prove their word with history and case studies.
Price
What is a social wall without value? Your social wall should come at a price that works with your budget while providing everything you expect to pay for. This means, don’t go for the cheapest and don’t necessarily go for the most expensive either. Take a look around to see what offers the best value for your budget.
Aesthetics
The look of your social wall is extremely important for both your brand and your customer. Be sure to choose a platform that looks fresh and professional. Compare the themes and layouts with competitors and see which one works best for you.
Customisation
How can your social wall truly be yours if your name isn’t on it? Customisation is essential if you want to carry your branding onto the screens. Make sure the social wall provider you choose offers this as part of their package.
Compatibility
How does your content get onto the screen? What computing software do you use? Your social wall platform should be compatible with the hardware you plan to use at the event. Ask the venue technicians for information on this so you can make sure that your platform of choice is compatible.
Talk to Social Sticker
Now you know what you need for your social wall, it’s time to take action. Social Sticker is here for all of your social wall needs. If you think that we offer what you are looking for, then get in touch.
