We all know the importance of social media for your business and event strategy. It’s why we created a social wall for you to boost engagement during your events! Without social media, you’re making it quite difficult for you to market your business and your event. This is one of the reasons why social media trends are consistently followed by many marketers.
Keeping an Eye on Social Media Trends for your Twitter Wall
However, social media is something that continues to develop. It is difficult for many social media managers to understand how this field is changing the game. This week, we are going to break down the top social media marketing trends of the year and how they will affect us in 2019. What’s more, we shall discuss how you can implement these into your Twitter wall to utilise it at your next event.
Generation Z is now making their way into the workforce. Marketers are already starting to target this new generation, and you can see why. The earlier we learn about this new target audience the better! Put aside a good part of your marketing time to learn about how Gen Z are engaging and use that to your advantage. Use your Twitter wall to reach out to this audience by understanding what will catch their attention.
Video is clearly dominating social media right now. From Instagram copying Snapchat by creating stories to TikTok (formerly known as Musically) providing 10 seconds of entertainment, there are multiple ways in which video is on the rise. You can use your Twitter wall to encourage your attendees to share their short video clips take throughout the event. You can even share video clips yourself to get people engaging more. People are visual learners by nature and video offers more than pictures. More businesses are beginning to see this and are using it to market themselves further. You should do the same.
Live streaming brings video channels to a whole new level. As opposed to creating video and developing it, social media marketers can share content live. This means that viewers are getting an intimate, behind-the-scenes look at what is going on and what they could be a part of. Though a Twitter Wall does not come with a live stream feature, you can easily use it to promote your live stream! All it takes is a few tweets to let people know that your event is live for everyone to see. This means that even if some people were unable to attend, they can watch and engage with your business!
Personalised customer experiences are important. Live streaming enables brands to offer a natural call to action. For example, if you have a one-time promotion, only your attendees and viewers will be the only ones able to use it. Having a Twitter Wall will enable your attendees and viewers to keep an eye out for special offers.
You know we love our influencers. Whether it be YouTubers or Instagram influencers, you cannot go wrong with influencer marketing. Use your Twitter Wall to mention the known names who shall be are your event to encourage attendees to take part in specific talks on certain topics. Have your influencers talk about your event on social media in the lead up to the big day too.
This is another favourite of ours that isn’t going anywhere. User-generated content (UGC) is the content that comes from your audience for zero cost. This content can come in the form of photos, videos, memes or just general mentions. What’s great about it is that you can use your Twitter Wall to encourage your attendees to get involved. Doing so is sure to lead to a much better overall customer experience.
Word-of-mouth referrals still play a large role in the market. However, a Twitter wall will allow a chain of “digital” word-of-mouth by starting the conversation during the event. Customers want a story behind a product or service. This is why UGC is important as it enables your audience to tell the story from their own perspective! This promotes you in a way that other marketing techniques cannot.
The social media trends of 2018 are all catered towards personalising the customer experience. As we roll into 2019, it is important to keep putting the customer first. We must listen to what they are looking for from us in order to put ourselves out there properly. You can use your Twitter wall to collect feedback as well as reaching out to your attendees. The future is clearly bright for social media, you just need to use it as best you can.
Talk to Social Sticker
So, are you ready to get a Twitter wall up and running for your next event? Social Sticker is here to help your event succeed by giving it a much-needed social boost. Sign up today to learn more about how the Twitter wall works.