With the world becoming more digital, we are finding the high-streets to be less packed than expected at Christmas. More of us are choosing to shop online so we can instead spend more time relaxing. This is a wonderful thing. However, if you run a business that depends on Christmas shoppers, this may not be such great news. You may find yourself running out of Christmas marketing ideas to keep your customers coming back.
Don’t worry, there are plenty of ideas still out there. You just haven’t thought of them yet! One way which we think is often overlooked is a Twitter wall. Whether your business focuses on retail, hospitality, or anything for that matter, a Twitter Wall can boost your customer engagement. Here, we explain the many ways in which a Twitter wall can do wonders for your marketing at Christmas, and how to make this one investment go a long way.
The first thing we should mention is that a Twitter wall is completely customisable. This means that you have the ability to choose how yours will look. Use your logo, choose the colours that you think will reflect the holiday and your brand. The right design will be enough to capture the eyes of your audience in no time. What’s more, it will certainly get everyone in the festive spirit!
Deals, offers and specials
The wonderful thing about a Twitter wall is that it allows you to offer a special service at the moment. This means you can share offers that will be exclusive to those who are currently around. For example, let’s say you own a large coffee shop and you have a quiet sales period. You can share on your Twitter wall that anyone who is currently in the coffee shop can receive a hot drink with 50 per cent of if they order within the next hour. It’s a truly unique promotion, but it can give your sales a quick boost!
You can also use your Twitter wall to share out general promotions throughout the season. This could be anything, from discount reminders to meal deals. It’s a simple, yet effective way to keep your audience reminded to spend more time in your place of business.
Share the Joy of Christmas
Sales aside, a Twitter wall can help build brand awareness by making yourself known for sharing the joy of Christmas. You can use the season to give your typical content a festive spin. Throw in a variety of festive memes, GIFs and seasonal advertisements to keep your content relevant and memorable.
You can even ask your audience to take part. Ask them questions, request photos of their gift purchases and favourite products. If you think you need to give them a bigger boost, competitions are usually always successful. You could also incorporate polls to not only build conversation but to learn about what your audience like or want from your business. The more you share this kind of content, the more your audience will want to take part.
Magic of Giving
Christmas is a time of giving, and it may be worth giving something back to your customers. We’re not saying you should give everything away for free. However, you could use your Twitter wall to promote small freebies for customers who may already be in your business. Perhaps you could share that you are offering free Christmas biscuits with your coffees. If you own a fashion retail business, you could offer a free accessory when people spend a certain amount.
You could also use this time of year to sponsor something in your local community. Whether it be a sports team or a local charity, giving back can be extremely rewarding for your business. Don’t forget to share this information socially so that people who can see your Twitter wall will have something to remember you for.
Sign up to Social Sticker
Now you know just a few of the many things you could do to get engagement through a Twitter wall, it’s time to try it out for yourself. Sign up to Social Sticker today to see how our Twitter wall could give your business a push this Christmas!