In two weeks, the UK shall celebrate the most joyous occasion of all. It’s a day where everyone puts aside their differences and bonds over a shared love of food. We are, of course, talking about Pancake Day. This day will send social media platforms into a frenzy, which is why you should take full advantage! Many hospitality businesses can use pancake day as a way to bring in more sales. So, this week, we have put together a handy guide for Hospitality Marketing for Pancake Day.
Why you should Consider Hospitality Marketing for Pancake Day
You don’t need to be a social media guru to understand that taking on trending topics in your marketing will gain extra attention from your customers and followers. Pancake Day can be more than just an excuse to eat sweet treats all day. If considered correctly, you could create an event, social content plan, and so much more. With so many supermarkets and businesses promoting the spatula spectacular, there’s no reason why you shouldn’t be doing the same!
Anyone who loves Pancake Day as much as we do will be keeping a close eye on marketing posts, giving your business a wonderful space to gain exposure and engagement. If you’re in any way food specific, you can easily put together a marketing plan for the day. Don’t forget, having a social wall in your business will encourage your customers to also take part in the excitement. Here are a few ways in which you could take advantage of the pancakey goodness!
Get your customers involved by sharing pancake polls on your social wall! Start a debate on whether crepes or fluffy American pancakes are the best, which toppings are the most popular, and if savoury pancakes are acceptable or not! It’s a great way to get opinions from your audience for future events as well, so get polling.
Who doesn’t love a good punchline? Promote a small competition on your social wall for who can tell you the best/worst Pancake Day joke! The more people engage, the more people will see your business page, leading to more customers in the future.
“We want to see your pancake photos!” is what you should be screaming from the Twitter rooftops. This should certainly be the case if you’re the one serving them. Give people reason to snap away at their pancakes with a competition, a “build your own” pancake menu or even offer a Man v Pancake style dish for one day only! The ways in which you can get more imagery this day is almost limitless, so get creative.
You may not wish to share your biggest secrets, but as a hospitality business, you could use this day to offer some exclusive information. Share your pancake recipe and see how many others engage with photos of their own attempts at your work! Offer free pancakes to the biggest fails, just so people remember that if they can’t replicate, they can always pop in to buy some!
All the Hashtags!
You guys know how much we love a good hashtag, so make sure your Twitter feed is littered with #[CompanyName]PancakeDay to ensure that everyone is joining in with the conversation and filling your social wall with plenty of content to enjoy!
Try a Social Wall from Social Sticker
We hope that this guide has given you all the information you need to help get you started on marketing your hospitality business for Pancake Day. If you’re ready to get started, why not turn to Social Sticker to give your marketing an extra boost with a social wall! Sign up now to try it out.