Everything you need to know about using a social wall for event marketing

Your social media platforms are useful for a variety of things. Your business can accomplish so much from it, from providing great customer service to showcasing your amazing customers and products. However, accomplishing all of this involves in-depth research, smart choices and creative content that matches your brand and platforms.

Social wall for event marketing

Let’s say you have this thing down.

  • You have perfected how to convey brand tone and have a clear understanding of which audience hangs out on which platform
  • You have a social calendar with scheduled posts
  • You are using social listening to learn what your audience wants and to collect feedback
  • You have a “brand voice” that works and is helping to build your following on each platform

What now?

You probably have different followers on your platforms. These could be Facebook, Instagram, Twitter or more. The chances are, these audiences will vary, and they will have different conversations. They may even post their own user-generated content that would be of value to your followers. So, what if you could bring all of this content together in one place? This is where a social wall comes in handy.

Benefits and uses of a social wall

A social wall is essentially a social media aggregator that brings all social media posts related to your brand or topic into one place. It can come in handy for a variety of reasons, and we’re going to break some of this down for you!

Uses for social walls

Many businesses use social walls for engaging their customers and visitors with their brands. They encourage their followers to share their posts for it to be seen on a screen for others to see and do the same. Some social walls can even be embedded into a website for followers and visitors to view. The biggest use of a social wall, however, is events. The more you give people a reason to talk about your event on social media, the more they’re going to.

Social wall benefits

A social wall is a great tool for free branding. You are engaging followers, customers, guests and more, without having to put in too much effort with your own content. In fact, it helps to take the weight off your feet. And those who have been prompted to post and do so are, in fact, promoting your business for you! It’s a great way to get your attendees involved in the conversation and provide you with heaps of content for others to see. Think of your social wall as digital signage that is always there and up to date.

Still not sure?

If you are unsure about the benefits of social walls, then look at these statistics!

71 per cent of consumers who use social media are more likely to shop with a brand they have connected with there. A social wall can help to form a relationship and offer social proof whenever you need to build your customer loyalty.

Tweets with hashtags have double the rate of engagement than those that don’t. When encouraging your audience to use specific hashtags, you will boost the engagement rates for your brand. What’s more, businesses get twice as many leads from social media than they do from other marketing methods.

How to get started

The first thing you need to do is sign up to use our software. If you don’t know if you’re ready to get started with a social wall from Social Sticker, you can try our demo to see what it could look like first. Of course, when you sign up, you will see a wide variety of layouts that would work better for your brand.

Once you have signed up, you can get customising. This means you can choose to moderate the content that will be displayed, the colour schemes and branding, and much more. Don’t forget to have a hashtag ready for your audience to use so that all their content goes to the right place!

You can get the conversation ball rolling by asking questions, hosting small competitions, offer discounts, etc. The goal here is to encourage as much audience participation as possible. The more people get involved, the better your brand message spreads across platforms.

Who uses social walls?

Almost any niche can put a social wall to good use, whether it be retail, hospitality, events, or more. If you have a presence on social media, then building a social wall is the next logical step!

Sign up to Social Sticker today

Now you know everything there is to know about having a social wall, it’s time to get set up! Sign up to Social Sticker and see just how much a social wall can benefit your event marketing.

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