Promoting your business at summer events

In some situations, it can be quite easy to find the best type of summer event for your business. However, in some cases, you may need to dig a little deeper to learn just where you should be marketing your brand. Once you figure this out, you will then need to learn what you can do at the event and how much it will cost. Here is a quick guide to help get you started.

Giveaways

We love a good giveaway. It’s something that will always get people to approach your stall. Whether it’s a tote bag, t-shirt, or even food, most people cannot resist a freebie. Just make sure that you’re not handing out the exact same thing that someone else is selling.

Free services

If your business offers a service as opposed to products, now may be the time to offer people a free sample. This will help them learn about the quality of your service and perhaps lead to long term investments from them!

Hold a competition

Depending on the nature of the event, you may wish to hold a competition on the spot. This could be a prize draw, a gift card or even an experience day! Not only could this help build sales at a later date, but it could also be used as a way to build a mailing list. Just remember to make it clear that people should expect to receive these emails should they take part.

Use a social wall

We cannot give you a list of tips to market your business at a summer event without mentioning our social wall. Many companies turn to Social Sticker for promoting themselves at events, and it works! Who’d think that something as simple as creating a live feed for your hashtags or handle would encourage people to get involved? There are many ways you can go about this:

  • Set up a photo booth with cut-outs of your hashtag
  • Run a competition to get people talking about you
  • Use the social wall to ask questions and get people to answer
  • Run a quick social media quiz that can be screened

Promote your business with Social Sticker

These are just a few things you can do to promote your business at summer events. As mentioned, a social wall can do wonders to get people talking about your brand and help boost sales. If you would like to learn more, why not check out our demo? Once you feel comfortable using our software, signing up is absolutely free.

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